TOGETHER COMMERCE

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Together Commerce is Toshiba’s vision for retailer-consumer
engagement.

Toshiba Global Commerce Solutions

TGCS is retail’s first choice for integrated in-store solutions. The leading supplier of point-of-sale
systems with a worldwide install base larger than any three major
competitors combined, Toshiba is committed to delivering innovative
commerce solutions that transform checkout, provide seamless consumer
interactions and optimize retail operations. With a global team of dedicated
business partners, Toshiba provides end-to-end solutions, service and support
that help clients meet virtually any retail technology need.
The background
Toshiba Global Commerce Solutions is the formal name of the business
created when Toshiba TEC acquired IBM’s Retail Store Solutions overall
business operation functions globally, including development, sales and related
in-store maintenance. IBM maintains a 19.9 percent stake in the business.
Toshiba Global Commerce Solutions is an IBM Premier Business Partner
for Smarter Commerce.
The leadership
The business is led by Steven D. Ladwig, former general manager of Retail
Store Solutions and now President and CEO of Toshiba Global Commerce
Solutions. The former RSS executive team has been maintained and expanded
following the move to Toshiba.
The business
The company is headquartered in Research Triangle Park, N.C.,
with sales offices throughout the world. There are approximately 1,000
employees working for Toshiba Global Commerce Solutions. TGCS does
business in 114 countries worldwide.
The partners
A global business partner program – the Together Commerce Alliance – helps
to take Toshiba’s retail solutions to market. There are more than 80 distributors
and more than 700 other partners in the Together Commerce Alliance.
The portfolio
TGCS’s solution portfolio spans a comprehensive range of store technology,
from point-of-sale terminals to digital signage, from retailed-hardened
operating systems to till displays and printers. High profile recent launches
include TCxWave, a stylish new in-store unit that can be configured as POS,
kiosk or self-service unit, and TCxGravity, a game-changing new software
platform designed to provide a seamless in-store extension to the cross-channel
customer journey. TGCS solutions serve a broad range of retail environments,
including grocery, mass merchandising, hospitality, specialty, convenience and
department stores.

Together Commerce
Together Commerce is Toshiba’s vision for retailer-consumer
engagement. It captures both the changing face of global retail
and the way Toshiba is helping retailers adapt their strategies,
their stores and their technology to support a seamless, more
customer-centric shopping experience.
Toshiba believes retailers simply cannot afford to ignore
fundamental shifts in customer expectations. The store remains
a vital part of consumer engagement but in a world of crosschannel
interactions and ubiquitous mobile connectivity, it is
danger of being left behind. A consumer population brought
up on online transactions and social engagement will simply
not put up with the artificial constraints inherent in traditional
retailing. Customers will vote with their feet – and take their
wallets with them.
Retailers must adapt their strategies, their stores and their
technology to meet this change. The emphasis has moved
from “selling” to “buying” – and stores must change accordingly.
Retailers must recognize the need to engage with customers
not just at a discrete “point-of-sale” but throughout the
customer journey – from online and social sourcing, through
physical in-store browsing, to delivery and returns – and do
so in a consistent, helpful and above all seamless way.
The store can no longer be considered a channel for sales:
it is a portal for commerce.
Together Commerce is about defining and optimizing such new
participatory customer engagement. It is about adapting the
physical store environment to support a more flexible, customercentric
shopping experience. And, crucially, it means the software
and systems that support in-store transactions must work
seamlessly – not just with each other, but also with the retailer’s
enterprise functions – to enrich the customer experience.

  • ——Customers who feel they truly participate in the retail experience…
  • ——A new class of stores that support flexible, engaging customer experiences…
  • Seamless integration of data across the customer journey and optimized, sustainable investment in retail technology…
  • ——… That’s Together Commerce.

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